The most common way for customers to learn about small businesses is by referrals or word of mouth. This is the oldest and most cost-effective way to market and advertise your products. Customers that had a good experience will be loyal and happily refer you to friends and family. You can encourage your customers to refer your business by providing referral discounts or simply asking them to leave testimonials on your website.
2. Customer Reviews
Customer reviews are very important in today’s day of the internet. Consumers do not like to take risks and will research your business to ensure a good experience. Make it easy for those consumers to find your business and your raving reviews. A big part of that is SEO (search engine optimization) which ensures that your website is visible on the top of a search engine.
3. Social Media
Social Media is a great way to connect with your current and future customers. Building your brand on your favourite sites gives you exposure in your industry and a platform to showcase your products and services. In a way, Social Media brings all your marketing efforts together and lets you present your brand to the public. Social Media allows you to stay in touch with your customers 24/7 and tends to be a great way to test the waters on new campaigns.
Let your customers know about your exciting product or company news. Whether you launch a new course or update your website. Newsletters can draw traffic to your website or online store and boost your Social Media following. It is a great way to keep your customers in the loop and drive sales. A well-versed newsletter can help you keep your customers up to date and is a little reminder of your brand right into their inbox.
Writing good content that is valuable to your customers is the main goal of a blog. You can inform your readers about industry standards or give them tips and tricks on how to make the most out of your product offerings. Blogging is a great way to share timely and relevant information with your customer base. Our biggest tip to you – keep your posts short,
to the point and useful.