Shopify

Sell Your Products Anywhere with Shopify Buy Buttons

Posted August 15, 2017 by Josephine Huschmann

Buy Buttons

 Sample Button

The Shopify Buy Button is a great tool that allows you to sell your products anywhere. You are able to target a specific audience and expand your reach by adding this sales channel to your online business. Simply embed a Buy Button on your website, newsletter, blog or your preferred platform so that you can offer your products in any setting. The tremendous benefit that Buy Buttons offer is a seamless shopping experience for your customers. No need to visit another site to purchase a product; just one simple click of a button.

The Buy Button product page consists of an image, title, price and of course a button. You are able to customize the style of the product page, so it adapts to the format of your existing theme. The Buy Button also includes an embedded shopping cart (so that customers can add several products) and a secure checkout page. Naturally, the Buy Button is fully responsive which means your customers are able to purchase your products from any device.

Sell Products on Your Website or Blog

There are several ways you can incorporate Buy Buttons into your site. You can create your own Shop within your website by adding several Buy Buttons on one page. You can also add your products to the sidebar of your website. This is a great way to draw attention to a new product or to highlight your best-seller to your site visitors. Add Buy Buttons directly to your blog or news post, so that your readers have easy access to your product offerings. We are a creature of habit and like to stay within our familiar boundaries. Buy Buttons allow your customers to access all your products without leaving your site, but with all the features of a full Shopify store. You can still reap the benefits of a shopping cart and Shopify’s secure checkout process.

How do I take advantage of Buy Buttons?

If you already have a Shopify store and want to add Buy Buttons as an additional sales channel, you can simply create the button and generate the code from your store’s admin site.

If you are thinking of simply adding a few products to your website or blog, but do not want to open a full Shopify store, you can sign up for a Shopify Lite plan.

Visit Shopify to learn more about Buy Buttons.

 

Stock photos for your online store or next marketing campaign

Posted July 31, 2017 by Josephine Huschmann

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At Firmwater we continuously strive to enhance customer experience. In the spirit of ‘Kaizen’ the Japanese philosophy of continuous improvement, we have explored new ways to revamp our marketing approach. In our quest to kick it up a notch we came across Burst.

Most of our customers are entrepreneurs that are building a strong business from the ground up. We know how important online presence and branding is to drive sales, especially for e-commerce sites. That is why we want to share how Burst - a Shopify value-add feature can improve your online store, website, blog or Social Media post.

What is Burst?

BURST is a stock photo platform with high-quality images that are available free of charge under the Creative Commons Zero license. You can use them without having to credit the photographer or the platform (but feel free to do so if you wish). The site encourages you to edit any images to your liking. You can crop them to your preferred size and add text or filters with your preferred photo editor.

Together with other Shopify tools such as the drag-and-drop store builder, website editor, image resizer, and even their business card builder you can now make the most of your Shopify experience.

You may think that there are other sites out there that are offering stock photos for free, but we believe Burst was built with the e-commerce entrepreneur in mind. You notice this targeted approach when browsing through the themed collections. Brand consistency is an important part of a premium marketing approach. A uniform look across all your channels characterizes your business as more reliable and improves brand recognition.

Let’s get started!

Now that you know where to find great images for free, it is up to you to take advantage of them. Let your creativity flow and improve the look and feel of your online store.

 

Promote your online courses

Posted July 24, 2017 by Josephine Huschmann

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1. WoM

The most common way for customers to learn about small businesses is by referrals or word of mouth. This is the oldest and most cost-effective way to market and advertise your products. Customers that had a good experience will be loyal and happily refer you to friends and family. You can encourage your customers to refer your business by providing referral discounts or simply asking them to leave testimonials on your website.

 

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2. Customer Reviews

Customer reviews are very important in today’s day of the internet. Consumers do not like to take risks and will research your business to ensure a good experience. Make it easy for those consumers to find your business and your raving reviews. A big part of that is SEO (search engine optimization) which ensures that your website is visible on the top of a search engine.

 

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3. Social Media

Social Media is a great way to connect with your current and future customers. Building your brand on your favourite sites gives you exposure in your industry and a platform to showcase your products and services. In a way, Social Media brings all your marketing efforts together and lets you present your brand to the public. Social Media allows you to stay in touch with your customers 24/7 and tends to be a great way to test the waters on new campaigns.

 

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4. Newsletter

Let your customers know about your exciting product or company news. Whether you launch a new course or update your website. Newsletters can draw traffic to your website or online store and boost your Social Media following. It is a great way to keep your customers in the loop and drive sales. A well-versed newsletter can help you keep your customers up to date and is a little reminder of your brand right into their inbox.

 

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5. Blog

Writing good content that is valuable to your customers is the main goal of a blog. You can inform your readers about industry standards or give them tips and tricks on how to make the most out of your product offerings. Blogging is a great way to share timely and relevant information with your customer base. Our biggest tip to you - keep your posts short, to the point and useful.