Recent News

How to Convert One-Time Customers into Lifetime Learners

Posted August 31, 2017 by Josephine Huschmann

Do you want to encourage your learners to come back for more? Repeat customers can help you build a business that is strong and robust. We want to present you with tips and tricks to encourage your learners to return for more eLearning content.

1. Completion Certificates

The sense of pride when completing an online course can be elevated by offering a beautifully designed completion certificate. Your learners are able to showcase their newly attained skills to potential employers or highlight them on their LinkedIn page. Completion certificates add value to your course offerings and give learners the opportunities to distinguish themselves in a competitive job market.


2. Microlearning

You can adapt to your learner’s busy lifestyle by offering a library of effective Microlearning courses. One learning objective can be presented in short videos or interactive learning modules that can be completed on the go. Your learners can access their online learning at their own pace and advance their career without committing to a set timeframe. You can offer access through memberships and use Firmwater’s attractive course library to showcase your courses. Be flexible so that you can accommodate your learners’ busy schedule and they will come back for more!


3. Connect with your Learners

Build great customer relationships by connecting with your learners on Social Media or by Email. Let your current users know about all you have to offer. You can introduce them to new products and offer them special discounts. Use Social Media and the power of Buy Buttons to reach out and establish a customer base.


4. System Emails

Firmwater LMS offers system-generated Emails that are fully customizable. Use these Emails to your advantage and tailor them to fit your business. A ‘Welcome Email’ can include a Social Media follow button to encourage your learners to connect with you. A ‘Course Completion’ Email may introduce a new course to your learner or offer a repeat purchase discount. Make the most out of this LMS feature and turn your one-time customers into lifetime learners.

If you have any questions or comments, please contact us.


Sell Your Products Anywhere with Shopify Buy Buttons

Posted August 15, 2017 by Josephine Huschmann

Buy Buttons

 Sample Button

The Shopify Buy Button is a great tool that allows you to sell your products anywhere. You are able to target a specific audience and expand your reach by adding this sales channel to your online business. Simply embed a Buy Button on your website, newsletter, blog or your preferred platform so that you can offer your products in any setting. The tremendous benefit that Buy Buttons offer is a seamless shopping experience for your customers. No need to visit another site to purchase a product; just one simple click of a button.

The Buy Button product page consists of an image, title, price and of course a button. You are able to customize the style of the product page, so it adapts to the format of your existing theme. The Buy Button also includes an embedded shopping cart (so that customers can add several products) and a secure checkout page. Naturally, the Buy Button is fully responsive which means your customers are able to purchase your products from any device.

Sell Products on Your Website or Blog

There are several ways you can incorporate Buy Buttons into your site. You can create your own Shop within your website by adding several Buy Buttons on one page. You can also add your products to the sidebar of your website. This is a great way to draw attention to a new product or to highlight your best-seller to your site visitors. Add Buy Buttons directly to your blog or news post, so that your readers have easy access to your product offerings. We are a creature of habit and like to stay within our familiar boundaries. Buy Buttons allow your customers to access all your products without leaving your site, but with all the features of a full Shopify store. You can still reap the benefits of a shopping cart and Shopify’s secure checkout process.

How do I take advantage of Buy Buttons?

If you already have a Shopify store and want to add Buy Buttons as an additional sales channel, you can simply create the button and generate the code from your store’s admin site.

If you are thinking of simply adding a few products to your website or blog, but do not want to open a full Shopify store, you can sign up for a Shopify Lite plan.

Visit Shopify to learn more about Buy Buttons.


New: A Video Player that Creates a Consistent User Experience

Posted August 8, 2017 by Josephine Huschmann

You can now add videos in MP4 format to your course content and users will have a consistent experience across all browsers.

How it works

Load your video in the LMS with the content loader. The LMS will automatically detect the file format and assign the activity type ‘Video’. Position your video within your course content and edit it like any other asset. Change its name, give it a description, add an image for your course library, set prerequisites, and update the file anytime with a newer version. You can decide if the video launches in a new window or the existing window, add tags, or add a completion certificate.

When a user launches the video from their Training Plan, the experience will be consistent across all platforms. The player control bar shows a play button, volume control, seek bar, full screen, and exit button. It doesn’t matter which browser you use; the player will look and feel the same. Of course, the video player is responsive so that your users can watch your content on the go with their mobile or tablet device.

At this time we have enabled seeking - allowing the user to skip forward and backward to any point in the video. We understand that some clients may want to make it mandatory to watch the video in full without skipping ahead. The Firmwater team is working hard to add this option in the future.

Play:Pause round.png


  • Supported file types: mp4 and m4v
  • Consistent look between browsers & browser versions
  • Supports mobile devices
  • Volume control and full-screen mode
  • Videos will auto play upon loading
  • Video progress is saved and video resumes at current progress
  • Video goes from ‘in progress’ to ‘completed’ status once fully watched
  • Video seeking is enabled - users can skip to any part of the video as it plays

What about SCORM?

The video will be placed into a SCORM wrapper, that allows the LMS to track the current progress time, as well as when a user has completed watching a video. This is important for tracking data, attempts and completion statuses in reports.

We hope you find these improvements useful. If you have any questions, please contact us.

Managing User Roles with Firmwater LMS

Posted August 8, 2017 by Josephine Huschmann


User Roles Cheat Sheet

User Roles Cheat Sheet


Easy and simple

At Firmwater we are determined to make our LMS straightforward and easy to use. This does not just mean a simple interface, but also easy administration. You need to be able to manage your clients and users effortlessly so that you can focus on what you do best - being an expert and selling great content.

User Roles are one of the great features that allow you to save time and effort when setting up and maintaining your LMS. You have the ability to be flexible and adjust access to your clients’ needs without fighting a battle with options and settings. We have established six User Roles that make sense and help you manage your clients.


For users who should be able to…

Use this role…

…use the LMS only for accessing learning activities, modify their profile, change their password, view their certifications, and generate their own activity reports


…in addition to everything a student can do, invite participants, view invitations sent, view existing participants and generate reports for users managed

Group Manager

…add/edit/delete user accounts, create/edit assignments, and manage users for their location

Local Administrator
…add/edit/delete user accounts, create/edit assignments, and manage users for their location and any child locations
Multiple Location Administrator

…in addition to everything a Local Administrator can do, load content, edit Content Library, and adjust configuration of their LMS

Organization Administrator

…in addition to everything an Organization Administrator can do, add clients, grant content to a client, and edit or revoke content grants

Master Administrator


  • In addition to special permissions, all user roles include the Student role so that Managers and Administrators can complete learning activities.

  • Each user role (except student) allow for a ‘Reports Only’ setting that gives the user access to view reports for their location(s), organization(s) or client(s).

If you need assistance in setting up new User Roles, contact our support team.